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Branding
brief
Let
'
s Start
Name
Business name
Email
Phone Number
What's the name of your organization?
Why is it named that?
As an organization, who are you?
What do you do as a company?
Who are your customers?
Where are your customers located?
How do you want to be perceived in the marketplace?
What's your organization's personality?
Who are your competitors?
What distinguishes you from your competitors?
What is it that makes you better than your competitors?
What words or emotions do you want people to associate with your brand?
Trustworthy
Innovative
Reliable
Friendly
Sophisticated
Fun
Professional
Creative
Eco-friendly
Cutting-edge
Trustworthy
Other/s
How would you describe your brand's personality?
Authoritative
Playful
Serious
Adventurous
Caring
Edgy
Traditional
Optimistic
Bold Quirky
Other/s
What demographic(s) does your product/service cater to?
Who are your main competitors, and what sets your brand apart from them?
Are there any industry trends or market changes affecting your brand?
What are the pain points or needs of your target audience?
Can you describe your ideal customer in detail?
What is the primary message you want to convey through your brand?
How do you want your audience to perceive your brand's message?
What tone and language best represent your brand's voice?
Formal and Professional
Conversational and Friendly
Authoritative and Direct
Playful and Witty
Informative and Educational
Inspirational and Motivational
Casual and Relatable
Empathetic and Supportive
Technical and Specific
Sophisticated and Refined
Other/s
Do you have any existing brand elements (logos, imagery, etc.) that need to be incorporated?
Are there specific design styles or aesthetics that resonate with your brand?
Are there any visual elements from competitors that you find appealing or wish to avoid?
What do you think sets successful brands' visual identities apart in your industry?
What marketing channels do you currently utilize?
Social Media (Facebook, Instagram, Twitter, LinkedIn,etc.)
Email Marketing
Google Ads
Content Marketing/Blogging
Print Advertising
Influencer Marketing
Video Marketing (YouTube, TikTok)
Podcast Advertising
Affiliate Marketing
Event Sponsorship
Other/s
What is your budget range for this branding project?
Do you have any specific deadlines or timeline requirements for the project?
Is there any additional information or specific requirements you would like to share regarding your branding project?
Send